Web Part pages are a type of pages in SharePoint that contain web part zones. Most of them do not have any rich text area. These pages look like this:
Step 1: Add Content Editor Web Part to any Web Part Zone
In the Page tab from the ribbon, select Media in Categories and click Content Editor:
Step 2: Click inside the content editor area to activate it
Then open Insert tab from the ribbon.
Do you see ShortPoint Insert Button shining? Yes, it is there waiting for you now :)